Having climbed on board the mobile revolution with the purchase of the awesome Google Nexus S mobile phone, one thing which has hit me right between the eyes is just how hard it is to browse websites and make e-commerce transactions through a mobile phone. Try buying a book on Amazon through your mobile browser: I did, and by the time I’d unpinched my fingers across the screen, slid the screen sideways and downwards, clicked on the web form, logged in, completed my purchase and pressed “Purchase” I felt like I’d run half a marathon! Then I decided to download the Amazon App from the Android market and I completed my next purchase thru their app. The difference was obvious & immediate: The user experiences as different a guitar songs s taste testing Galaxy Caramel against Morrison’s cooking chocolate?So I’ve been pondering if the website is dead?? RIP! Are Apps the future? Maybe?. But there are many thousands of small and mid sized companies whose website has never seen the inside of a mobile browser: Do they have to “ditch everything and start again” by developing iphone apps & android apps? Or is there a less painful evolutionary way ahead?Developing a “mobile site” is a half way house which is going to be perfectly satisfactory for many small and medium sized businesses. I’ve just implemented a mobile site on my website, and although the outcome isn’t perfect it’s a good start to thinking about how my business is going to exist in a mobile world.