Vibram Five Fingers Canada wants you to know that less is more. Athletes, soldiers, messengers, and our frightened ancestors ran barefooted for millennia. The “running shoe” is a Johnny come lately. Shoe ware of any type, including moccasins and sandals are only a few thousand years old.The human method of running changes quite significantly when shoes are used; whether it is running for exercise, competition, or fear. What’s the difference? Function follows form, with padded footwear the heel takes the most force. The barefoot movement and Vibram Five Fingers Canada point out that this stress is avoided by avoiding shoes. Ouch I can feel those little rocks, sticks, and glass now! Apparently this is a zero sum game. I can swap knee injury rehab for an infected foot or feet.Are $150 running shoes a SCAM? Are $29 running shoes a SCAM? According to Craig Richards in the ‘British Journal of Sports Medicine’ there are N phen375 O published studies in peer-reviewed scientific journals that showed that running shoes EITHER reduce injury rates or improve performance! Please read that last sentence again and think about it when you watch the next running shoe commercial. Just imagine a hamburger chain commercial that stated our burgers have no taste and absolutely no nutritional value. The next time you lace up those expensive running shoes and contemplate setting your best time on your next run remember Craig Richards claim.As we have stated in early human history before Vibram Five Fingers Canada, barefoot running was the ticket; along with the hazards of foot abrasions and injury. However, mother nature cures those minor injuries tender foot and running barefooted toughens your feet over time. Populations of wealthier and industrialized nations avoid these type injuries with footwear – shoes. Poorer populations still are actively barefoot.